_ abuja bodega
tag: [work] [phygital] [digi]
date: 20211224
classification: digital storefront
external link: abujabodega.com;
collaborator: Kevin Jones
team: Yu Cheng Huang, Austin Lightle, Yifan Zhang, Haodong Zhang, Zhipeng Zhang
Commissioned by former NFL player and award-winning designer Kevin Jones for the web launch of the Nigerian culture-inspired fashion brand Abuja Bodega, the project explores a new retail experience through the concept of a phygital bodega. The storefront is conceived as a hybrid environment where digital representation and physical presence converge. Its stone texture is derived from an AI-generated texture scan of Nigeria’s iconic Zuma Rock, translating a cultural and geological landmark into a virtual retail surface.