_ abuja bodega
tag: [work] [phygital] [digi]
date: 20211224
classification: digital storefront
external link: abujabodega.com;
collaborator: Kevin Jones
team: Yu Cheng Huang, Austin Lightle, Yifan Zhang, Haodong Zhang, Zhipeng Zhang
Commissioned by Kevin Jones for the launch of Abuja Bodega, the project develops a digital storefront in which fashion, architecture, image, and commerce occupy the same spatial interface. Rather than reproducing a conventional retail interior online, the storefront operates as a hybrid environment in which physical identity and digital representation continuously overlap.
The project draws from the visual and material culture surrounding Abuja Bodega while introducing a new digital landscape derived from an AI-generated texture scan of Nigeria’s Zuma Rock. The geological formation is translated into a synthetic retail surface, shifting between cultural reference, environmental image, and spatial infrastructure.
Products are encountered through a navigable environment rather than a conventional catalog. Architecture therefore functions less as enclosure than as interface: a medium through which objects, images, branding, and movement are organized into a continuous experience across physical and digital space.