_ abuja bodega



tag: [work] [phygital] [digi]
date: 20211224
external link: abujabodega.com;
collaborator: Kevin Jones
team: Yu Cheng Huang, Austin Lightle, Yifan Zhang, Haodong Zhang, Zhipeng Zhang




Commissioned by former NFL player and award winning designer Kevin Jones for the web-launch of the Nigerian culture inspired fashion brand Abuja Bodega. The aim is to create a new retail experience by bringing in the idea of a phygital bodega. The storefront stone texture is a AI generated texture-scan of the Nigeria famous Zuma Rock.